Many businesses, driven by all the media hype have taken to the mobile platform like it’s the proverbial silver bullet, but not all get the results they expected at the end. Businesses are making significant investments in terms of money and time in building mobile sites and apps. Some businesses despite doing all these they find themselves lagging behind their competition.
The owners soon start asking themselves where are all the mobile friendliness advantages they heard about from the marketing experts? Well, the problem is not with the technology, but how it was implemented. Otherwise, it would be just a waste of time and resources.
The following are some tips on why mobile apps are not an automatic win as some believe:
Develop an app with your audience in mind:
Just developing an app for the sake of it may do your brand more harm than good. Stats show that up to 40% of mobile users say; they were completely dissatisfied with the apps created by their favorite brands. Often businesses get carried away with the euphoria of mobile space’s innovations, technology, tools, and possibilities. Thus, in an attempt to make their app slick and sexy, they compromised on functionality and suitability for the end users.
Don’t economize expenditure over functionality:
We understand that in business there are many expenditures, and you need to save as much as possible on However, if you are going to build a business app, don’t economize on the expenditure to the extent the budget doesn’t satisfy the threshold for a practical and interactive app. The last thing you want for your business is to spend on an app that will not assist your business in any way. You are better off spending extra on an app that will have Return on Investment.
Failure to market your app:
After rolling out their app to the market, a lot of the businesses stop at that. Few go the needed extra mile of marketing and creating awareness of the app to the targeted end users. For the app usage to pick up, your target market must first know it exists. It sometimes requires some convincing on your part for them to start downloading and using the app.
If you want to build a good and effective app that will not waste your time and money. Then you need to ask yourself the following questions:
- What do you need the mobile app for?
- Who stands to benefit from the app?
- What are the incidences when a mobile app will have more impact on the business’s operations?
- What are the pros and cons of a non-mobile option that does the same purpose you want the mobile app to do?
If you can answer all of the above questions, write them down on a list and always refer to that list as time moves along. It will serve to remind you why you want an app in the first place. You should also ask other well-informed people if your reasoning is sound.
A lot of businesses assume the latest widely practiced technology will be the ultimate fix for their organization. That is rarely true, and you need to combine your mobile friendliness strategies with the traditional ways of marketing. You should never think that you can abandon the other traditional ways of reaching out to your customers.